A quick Google told me it’s for “business owners who whose businesses are stuck at a point where hard work and determination are no longer enough for them to survive and grow.” Bingo! I thought. I’m mega-proud of where Millennium Cargo is today. I’ve built it up from nothing and now we’ve got hundreds of happy clients all over the world.

But I’ve bigger plans. There’s more I want to do.

And he was right. The book is a must-read for any business owner who wants to gain traction and make big progress. One of the key things I’ve learned from the book is the importance of setting – and tracking goals. I won’t do the author the injustice of me trying to explain what he so wonderfully teaches, but I will share this… Most people play at setting goals. They sit down sometime at the beginning of January and write a list of things they’d like to accomplish that year. Then they put the notebook away and go back to work. But if you want to actually achieve your goals you’ve to get serious. You’ve got to take a long-term strategic approach.

I’ve been in business a long time. I know the importance of goal setting – but there was still more to learn and I STILL needed that kick up the bum to remember to make my goals a daily priority. So if you’re feeling a little stuck or unsure what to do next – or you’re fed up with treading water and want to start getting some serious traction, I recommend you read the book. It’s quite aptly called “Traction” by Gino Wickman. And I think you’ll find it quite worth your time.

Let me know what you think to it – but in the meantime, I’d love to hear what your big hairy goals are? The goals that scare you to say them out loud?